There’s also evidence to suggest podcasts are cannibalising music streams. #BrokenRecord- Tom Gray #BrokenRecord May 19, 2020 Joe Rogan just got paid the equivalent value of over 26 billion streams for a podcast license.

royalties, music copyright and licensing society PRS for Music. The artist community has reasons to be fearful a bigger focus on podcasts for Spotify means a lesser focus on artists, editorially and algorithmically.įor his podcast licence, the media personality just got paid the equivalent value of over 26 billion streams, wrote Tom Gray, director at U.K.

With Rogan on board, Spotify’s suits will be greedy for 350 million. In the three months ending March 31, Spotify added six million paid subscribers and moved to 286 million total monthly users. Sometime later in the year, Spotify will be the only place you can hear Rogan in full flow.įor its wager, Spotify will hope to add millions more users, convert some of those to paid subs, and keep its digital foot on the throat of Apple Music, YouTube Music and its other rivals. The podcast will be re-homed on Spotify from September 1.

He’s an orca, an alpha in the podcasting ocean.Ī UFC “colour commentator”, Rogan brings his combative nature to the Joe Rogan Experience, one of the most popular podcasts on the planet which smacks-down almost 200 million downloads each month. For a chunk of cash, Spotify took another leap into the content business, and grabbed the biggest fish of them all.

Joe rogan on spotify